About Us

About Your SerBooking.com Experience

We know you put a lot of effort into researching and planning a trip. SerBooking.com strives to provide a helpful, easy travel booking experience.

We want to equip you with relevant information to make the best travel decisions possible—that includes the ads you see on SerBooking.com and elsewhere on the Internet. We use your anonymous travel search and shopping behavior to improve your ad experience. This is called behavioral advertising. For example, if you shop for a flight to Hawaii, you may see ads for hotel deals in Hawaii or for other products and services related to your trip. You may see these ads both on Expedia.com and on other Web sites you visit.

Your trust is our top priority. We do not use personally identifiable information for behavioral advertising. SerBooking.com keeps anonymous travel search and shopping behavior used to target these ads separate from personal information used to make bookings. We are committed to appropriately protecting all the information we collect.

Welcome to SerBooking.com

SerBooking.com® is a leading provider of hotel accommodation worldwide, offering booking services through its own network of localized websites and telephone call centers.

SerBooking.com gives travelers one of the widest selections of accommodation on the net, including both independent and major chain hotels as well as self-catering in over hundreds of thousands properties worldwide. The company offers a one-stop shopping source for hotel pricing, amenities and availability and also specializes in providing travelers with accommodation during sold-out periods.

In a rapidly changing and competitive marketplace, SerBooking.com provide travel professionals with a necessary global perspective through in-depth coverage of every business sector, including airline, car rental, cruise, destination, hotel and tour operator as well as technology, economic and governmental issues.

Through its leadership events and key industry alliances, SerBooking.com  extends its position as the most influential business publication in the industry.

We are unbiased and free, which means that the 60 million people who use us every month can trust our comprehensive range of flight, hotel and car hire options.

Our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer. We also power travel search for over 1200 partners through our SerBooking.com® for Business products.We’re a high-growth business with a simple aim: to inspire travellers around the world and make travel search as easy as possible through our world-class technology.

We’re global but local and our products are available in over 30 languages and 70 currencies.

SerBooking.com® is always free for travellers and we never charge travellers commission. We work with our airline and online travel agent partners in a number of ways: some partners agree to give SerBooking.com® a commission for every booking made through us or for every time travellers visit a partner’s website. Other partners advertise on the SerBooking.com® website and app. We always make sure any adverts are labelled or separate from any search results so users know exactly what’s what.

Head Office: Zen Team LLC,  Vozda Karadjordja 6/4, 18000 Nis